Real Estate Privacy Policy

Privacy Policy

Last updated: March 1, 2026

This Privacy Policy explains how we collect, use, disclose, and protect your information when you interact with our real estate services, including our website, marketing materials, property listings, open houses, and any related digital or offline interactions (collectively, the “Services”). By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Who we are

This Privacy Policy applies to our real estate business (referred to in this policy as “we”, “our”, or “us”). We provide real estate marketing, sales, leasing, property management, and related advisory services to buyers, sellers, tenants, landlords, and investors. Our Services may be provided directly or through our licensed agents, brokers, affiliated companies, and service providers.

2. Information we collect

The types of information we may collect about you depend on how you interact with us and the Services. This can include:

  • Contact details such as your name, email address, phone number, and mailing address.
  • Property-related details, including your preferences, budget, desired location, and information about properties you own, rent, or are interested in.
  • Identity and verification information where required by law (for example, government-issued identification numbers or documents, proof of address, or other compliance-related data).
  • Financial information you choose to share in connection with a transaction, such as proof of funds, mortgage pre-approval letters, or rental applications (which may include employment, income, or credit-related details).
  • Usage data related to how you interact with our website and digital Services, such as IP address, browser type, device identifiers, pages viewed, duration of visits, and referring URLs.
  • Marketing and communication preferences, including your responses to email campaigns, forms, events, and promotions.
  • Any other information you choose to provide to us when you contact us, schedule a viewing, attend an open house, or otherwise engage with our team.

3. How we collect information

We collect information from a variety of sources, including:

  • Directly from you when you complete a contact form, request information, schedule a showing, register for an account, submit an offer, sign a contract, or communicate with us by phone, email, text message, or in person.
  • Automatically when you visit our website or interact with our digital content, through the use of cookies, pixels, analytics tools, and similar technologies.
  • From third parties, such as listing services, marketing partners, lead generation platforms, social media networks, public records, and other real estate professionals involved in a transaction.
  • From service providers that help us perform credit checks, background checks, identity verification, or other screening, where permitted and applicable.

4. How we use your information

We use the information we collect for purposes connected to operating and improving our real estate business, including to:

  • Respond to your inquiries, provide property details, and communicate with you about listings, showings, offers, and transactions.
  • Match you with suitable properties, buyers, tenants, landlords, or investment opportunities based on your preferences and requirements.
  • Prepare and manage agreements, disclosures, and other documentation necessary to complete real estate transactions.
  • Operate, maintain, and improve our website, digital platforms, marketing campaigns, and customer experience.
  • Send you marketing communications, newsletters, and promotional materials, where permitted by law and consistent with your preferences.
  • Comply with legal, regulatory, and compliance obligations, including anti-money-laundering requirements, recordkeeping, and reporting duties.
  • Protect our rights, property, and safety, and the rights, property, and safety of our clients, partners, and the public.
  • Analyze trends, measure the effectiveness of campaigns, and develop new services and features.

5. Legal bases for processing (where applicable)

If you are located in a jurisdiction that requires a legal basis for processing personal information (such as the European Economic Area or United Kingdom), we process your information on one or more of the following bases:

  • Your consent, which you may withdraw at any time where applicable.
  • Performance of a contract or to take steps at your request before entering into a contract.
  • Compliance with a legal obligation to which we are subject.
  • Our legitimate interests in operating, protecting, and improving our real estate business and Services, provided that such interests are not overridden by your rights and interests.

6. How we share information

We do not sell your personal information in the ordinary sense of the word. We may share your information with the following categories of recipients, only as necessary and consistent with this Privacy Policy:

  • Other real estate professionals, such as cooperating brokers, agents, or property managers, where necessary to show properties, submit or receive offers, or complete a transaction.
  • Service providers who perform services on our behalf, including marketing and advertising partners, website hosting, analytics providers, customer relationship management platforms, document management tools, and communication services.
  • Financial institutions, mortgage brokers, insurance providers, inspectors, appraisers, attorneys, title and escrow companies, and other parties involved in a real estate transaction, at your direction or with your consent.
  • Regulators, law enforcement agencies, courts, or other third parties when we believe disclosure is necessary to comply with applicable law, regulation, legal process, or governmental request, or to protect our rights or the rights of others.
  • Successors or acquirers in the event of a merger, acquisition, reorganization, sale of assets, or similar business transaction, subject to appropriate confidentiality protections.

7. Cookies and tracking technologies

We use cookies and similar tracking technologies to operate our website, understand how it is used, and deliver relevant content and advertisements. Cookies are small files stored on your device that allow us or our partners to recognize your browser and capture certain information.

You can usually set your browser to refuse cookies or to alert you when cookies are being sent. If you disable cookies, some parts of our website may not function properly. Where required by law, we will request your consent before placing non-essential cookies or similar technologies on your device.

8. Data retention

We retain your personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, including to satisfy legal, regulatory, accounting, or reporting requirements. In determining retention periods, we consider the nature and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the information, and applicable legal requirements.

9. Data security

We use reasonable physical, technical, and administrative safeguards to protect your personal information from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of any credentials or access codes associated with our Services.

10. Your rights and choices

Depending on your location and applicable law, you may have certain rights regarding your personal information, which can include the right to:

  • Access the personal information we hold about you.
  • Request that we correct or update inaccurate or incomplete information.
  • Request that we delete your personal information, subject to legal or contractual obligations.
  • Object to or request restrictions on our processing of your personal information.
  • Withdraw consent where we rely on your consent to process your information.
  • Opt out of receiving marketing communications by following the unsubscribe instructions in our emails or contacting us using the details below.

To exercise any of these rights, please contact us using the contact details provided in the “How to contact us” section below. We may need to verify your identity before responding to your request, and we will respond within the time period required by applicable law.

11. International transfers

Our business and service providers may be located in different countries. As a result, your information may be transferred to and processed in a country that may have different data protection laws than your country of residence. Where required by law, we take steps to ensure that appropriate safeguards are in place to protect your information when it is transferred across borders, such as by implementing standard contractual clauses or equivalent mechanisms.

12. Third-party websites and services

Our website and communications may include links to third-party websites, tools, or services that we do not operate or control, such as mortgage calculators, listing portals, or social media platforms. This Privacy Policy does not apply to those third parties, and we are not responsible for their content, privacy practices, or security measures. We encourage you to review the privacy policies of any third-party services you use.

13. Children’s privacy

Our Services are not directed to children, and we do not knowingly collect personal information from children under the age of 16 (or any higher age where required by applicable law) without appropriate consent. If we learn that we have collected personal information from a child without the necessary consent, we will take reasonable steps to delete it. If you believe that a child has provided us with personal information, please contact us using the details below.

14. SMS Communications & Mobile Information

If you provide your mobile phone number to us, you consent to receive SMS or text messages from us related to our Services, including appointment reminders, service updates, transaction communications, and promotional messages where permitted by law. Message frequency may vary. Consent to receive SMS messages is not a condition of purchase.

You may opt out of receiving SMS messages at any time by replying STOP to any message you receive. For assistance, reply HELP. Message and data rates may apply.

We do not sell, rent, or share your mobile phone number or SMS consent information with third parties for their own marketing purposes. Mobile information will only be shared with service providers who assist us in delivering messaging services and who are contractually obligated to protect your information.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the “Last updated” date at the top of this page and, where required, provide additional notice. We encourage you to review this Privacy Policy periodically to stay informed about how we handle your information.

This Privacy Policy is provided for general informational purposes only and is not legal advice. Privacy laws may vary based on your specific location and circumstances. You should consult with a qualified legal professional to ensure that your privacy practices and disclosures comply with applicable law.